Why Some EAs Are Becoming More Valuable While Others Are Becoming Easier to Replace with Rachael Bonetti
The executive assistant profession is changing faster than ever.
Artificial intelligence is transforming the way work gets done. Organisations are restructuring, expectations are shifting and executives are looking for different kinds of support than they were just a few years ago.
So, what separates the executive assistants who are becoming increasingly trusted, influential and indispensable from those whose roles are becoming more transactional?
In this episode of The Admin Avenues Podcast, Candice Burningham sits down with leadership strategist and executive advisor Rachael Bonetti to explore one of the biggest conversations shaping the future of the profession.
Together, they unpack why this shift isn't about working harder or doing more, but about understanding where value is changing and making intentional choices about where to invest your time, skills and energy.
Whether you're an Executive Assistant, Personal Assistant, Office Manager or administrative professional, this conversation will challenge the way you think about your role - and help you prepare for what's next.
In this episode, you'll discover:
- Why the executive support profession is entering a new era
- The changing expectations executives have of their EAs
- How AI is influencing the profession - and why it isn't the whole story
- The common traits shared by EAs who are expanding their influence
- Why effort alone is no longer enough to stand out
- Practical ways to position yourself for long-term career growth and relevance
- What attendees can expect from Rachael's keynote and interactive masterclass at the 2026 Admin Avenues Conference Series
Join Rachael Bonetti live at the 2026 Admin Avenues Conference Series
Rachael will present her keynote "Why Some EAs Are Becoming More Valuable While Others Are Becoming Easier to Replace" at all three Admin Avenues conferences in Adelaide, Sydney and Brisbane.
For those wanting to go beyond the keynote, she'll also facilitate The New Value Equation Masterclass the following day in each city - an interactive workshop designed to help participants identify where they create value today, understand how value is shifting, complete a personal value audit and leave with a practical action plan for future career growth.
If you're serious about staying relevant, increasing your influence and future-proofing your career, these sessions are not to be missed.
If you enjoyed this episode, we'd love you to subscribe, leave a review and share it with another admin professional who's ready to embrace the future of the profession.
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